LAW 5: LINEN ISN’T JUST FOR VACATIONS — IT’S FOR COOL, CONTROLLED STYLE.

Linen is freedom in fabric form. But most men wear it like tourists. Let’s change that.

A sharp linen shirt, well-pressed and paired with tailored linen trousers, can be the most powerful look in summer. It says you’re comfortable, but never careless. Breathable but never boring.

Wear light tones in the daytime, think ivory, sky blue, muted olive. For evening, switch to deeper earth tones or a crisp black linen set. Keep accessories minimal. A linen shirt also works great untucked with designer pants or worn open over a clean white tee.

Linen should look effortless, not lazy. Keep it crisp. Let it move with you, not against you.

When the weather heats up, don’t lose your style — evolve it.